The Aesthetics Architect (feat. Tee Capel)

Evann sits down with Tee Capel to talk all things fashion! Tee is an aesthetics architect and fashion industry consultant. She partners with apparel and lifestyle brands to create innovative, experience-focused solutions to their branding, e-commerce, retail and sourcing needs.

Tee is the owner of Fly Behavior, which is a women’s brand that caters to the everyday gal next door. She also has designed cosmetic packaging for a celebrity makeup artist, serves as the creative director for the 1441 Woodward Collective, and launched the Fashion District Tour, which is the first & only vendor relationship building and sourcing extensive for apparel and boutique-based businesses, held quarterly in L.A.

In addition, Tee has landed coverage in print and broadcast outlets including Crain’s Detroit Business, Michigan Chronicle, FOX 2, and 107.5 f.m., and is a Tech Town Detroit Retail Bootcamp alumna and grant recipient.

In this episode, Evann and Tee talk about why the little details are important, why you’ll never catch Tee in heels at a trade show, how to be smart about your inventory when running a retail business, and so much more.

Be sure to follow Tee on social at @teecapel, and visit her website at www.teecapel.com.